VD Techie Institute

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Digital Marketing

In today’s digital-first world, if you’re not marketing online, you’re invisible. Whether you’re a brand, freelancer, content creator, or business owner — your success now depends on how well you market digitally. From search engines to social media platforms, emails to influencer collaborations, digital marketing offers powerful tools to build visibility, trust, and conversions.

Digital Marketing

At VDTechie, our Digital Marketing Course is not just about theory — it’s about real skills that generate results. Our curriculum is built to equip you with the most in-demand digital marketing techniques, hands-on tools, and live mentorship to make you job-ready, freelance-ready, and future-proof.


Why Digital Marketing is Essential Today

  • 🌐 80%+ of purchases start online — even if bought offline
  • 📈 Digital ad spend in India expected to cross ₹45,000 crores by 2026
  • 👨‍💻 1.5 lakh+ digital marketing jobs open each year
  • 💰 Freelancers can charge ₹10,000–₹1,00,000+/month per client
  • 🧠 A must-have skill for founders, marketers, salespeople, and creators

Who Is This Course For?

  • 👩‍🎓 Students who want a future-proof career
  • 👔 Professionals switching to marketing or tech
  • 📈 Entrepreneurs looking to grow their startups
  • 👩‍💼 Freelancers and consultants
  • 📱 Social media creators and influencers
  • 📊 Sales and business development professionals
  • 🧑‍🏫 Educators wanting to monetize courses or content

Whether you’re a beginner or someone who knows the basics — this course takes you from zero to pro.


What You’ll Learn – Course Modules: Digital Marketing

🎯 Module 1: Digital Marketing Foundations

  • What is Digital Marketing?
  • Offline vs. Online vs. Performance Marketing
  • Buyer Journey & Customer Psychology
  • Business Models: B2B, B2C, D2C, SaaS

🔍 Module 2: Search Engine Optimization (SEO)

  • Keyword Research & Competitor Analysis
  • On-Page SEO: Title, Meta, Structure
  • Off-Page SEO: Backlinking, Guest Posting
  • Tools: Ubersuggest, Google Search Console

📱 Module 3: Social Media Marketing (SMM)

  • Strategy for Instagram, LinkedIn, Facebook
  • Content Calendar & Visual Planning
  • Organic Growth vs. Paid Promotions
  • Influencer Outreach & Collaboration Tactics

💰 Module 4: Paid Ads (Performance Marketing)

  • Google Ads, Meta Ads
  • Funnel Design & Landing Page Psychology
  • A/B Testing & Retargeting Campaigns
  • Budgeting and ROI Optimization

📬 Module 5: Email Marketing & Automation

  • List Building Techniques
  • Copywriting for Conversions
  • Tools: Mailchimp, ConvertKit
  • Automation Sequences & Triggers

✍ Module 6: Content Marketing Strategy

  • Blog Writing & SEO Articles
  • Social Media Captions, Hooks & CTAs
  • Video Scripts and Reels Strategy
  • Copywriting Frameworks: AIDA, PAS

🛍 Module 7: E-commerce & Affiliate Marketing

  • Product Pages, Checkout Optimization
  • Email Retargeting for Abandoned Carts
  • Running Affiliate Campaigns
  • Platforms: Amazon, Shopify, WooCommerce

🛠 Module 8: Tools, Analytics & Reporting

  • Google Analytics, GA4
  • Google Tag Manager
  • SEMrush, Ubersuggest, Buffer
  • Weekly Reporting & KPI Tracking

🧑‍💻 Module 9: Freelancing & Client Work

  • How to Get Clients as a Marketer
  • Pricing, Proposals, and Retainers
  • Deliverables & Reporting
  • Creating Case Studies & Testimonials

🧾 Module 10: Final Project

  • Run a complete campaign (SEO + SMM + Ads)
  • Submit 3 client-ready portfolios
  • Present a report like a professional marketer

Tools You’ll Master

  • Google Ads & Meta Ads Manager
  • Ubersuggest / SEMrush / Ahrefs
  • Canva & Figma
  • Google Analytics, Tag Manager
  • Mailchimp / ConvertKit
  • Buffer / Hootsuite
  • ChatGPT for Marketing (Prompting & Strategy)

Digital Marketing Course Details

FeatureDetails
Duration10 Weeks
ModeOnline (Live + Recorded Sessions)
AssignmentsWeekly Tasks + Campaign Projects
MentorshipWeekly 1-on-1 Check-ins
AccessLifetime Materials + Alumni Group
CertificationYes (Completion + Project Verified)

Real Career Outcomes in Digital Marketing

After completing this course, you can confidently apply for:

  • Digital Marketing Executive/Manager
  • Social Media Strategist
  • Google Ads or Meta Ads Specialist
  • SEO Consultant
  • Freelance Marketer or Content Strategist
  • Performance Marketer
  • Personal Brand/Influencer Consultant
  • Marketing Analyst (with reporting & analytics)

Why VDTechie for Digital Marketing?

  • Industry Expert Trainers with 5–10+ Years Experience
  • Focus on Results & Strategy, Not Just Tools
  • Live Campaign Practice & Ads Budget Experience
  • Freelance + Job Assistance
  • Lifetime Alumni Group + Client Referrals
  • Certification with Portfolio Submission
  • Access to Client Proposal Templates, SOPs, and Funnels

Student Testimonials

“I started with zero digital knowledge. After this course, I ran real ad campaigns and now freelance for 3 clients!”
Riya G., Freelancer

“The weekly mentorship helped me build confidence, structure campaigns, and understand marketing psychology.”
Karan M., Startup Marketer

“I got hired as a Digital Marketing Executive within 2 months after building a real portfolio.”
Nikita Sharma, Marketing Associate at D2C Brand


Course Packages & Pricing

PlanPriceFeatures
Basic₹5,999SEO + SMM + Certificate + Assignments
Pro₹12,999All Modules + Live Ads Budget + Mentorship
Ultimate₹18,999Pro Plan + Freelance Toolkit + Personal Branding + Client Training

🎁 Combo Deal: Digital Marketing + Performance Marketing = ₹24,999 (Save ₹7,000)


What You’ll Create Digital Marketing

  • SEO Optimized Blog Article
  • Instagram Brand Strategy + Carousel Post
  • Google Ads Campaign (Search + Display)
  • Email Marketing Sequence
  • Portfolio PDF with Results
  • Case Study for Real Client (or mock brand)

Join the New Era of Digital Growth

Digital marketing isn’t optional anymore — it’s essential. Whether you want to build your career, launch a business, or freelance globally, VDTechie gives you the skills, tools, and mindset to market anything online effectively.

This is not just a course — it’s your digital transformation journey.


“Don’t just scroll through ads. Learn to create them. Learn to convert. Learn to grow.”